Invisible App™

Deploy secure Micro-Engagements

Invisible App™ gives customers branded app-like experiences but saves businesses from having to build, test, deploy and support traditional mobile applications and their infrastructure.

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What is Invisible App™?

Invisible App™ is a secure, browser-based container that adds a rich user interface to customer journeys. Invisible App™ makes customer experiences intuitive with a modern UI, by leveraging the power of conversational AI and workflow orchestration so users get the best experience possible. With Invisible App™, enterprises save by enabling users of any skill level to build new customer experiences–instead of depending only on developers. Engage customers in two-way conversations, while using customer data, to quickly complete tasks with back-office dependencies like:

  • Customer onboarding
  • Marketing campaign delivery
  • Upselling and cross-selling
  • Scheduling and date-picking
  • Robust surveys
  • Making payments
  • Processing orders
  • Order status
  • Call center deflections
  • Dynamic FAQs

New Product Release

Inside Invisible App 2.0

See what's new

A consistent, friendly, and modernized design language

Invisible App™ (IA) 2.0 upgrades every component of the user interface. The modernized look and feel not only looks great, but also improves usability and introduces new features. The combination of all these enhancements makes this the biggest release since the launch of Invisible App™ 1.0.


From the corner radius to the dropshadows, each component in the user interface has been carefully crafted to create a cohesive design language and layers of branding for IA 2.0


In addition to the modernized appearance of each component, micro and macro animations are built into the interface. The animations provide consistent feedback when the user interacts with the UI and as a delightful confirmation of when they complete a task.
High contrast selection state
Submission animation
Completion checkmark
Ripple on selection

Usability Improvements


The way errors are visualized is now consistent and predictable across the entire Invisible App™. We also added an alert icon to errors in addition to the red color for those with difficulty seeing colors.

Date Picker

The date picker has been updated with more intuitive and user-friendly controls for month selection. We have also separated out the calendar button and manual input field entry to avoid confusion.

Multiple Choice

Checkbox and radio multiple choice options both now have a 50% larger touchpoint area. This reduces accidental selection as well as a more distinct feedback on what is selected. Horizontal bars, also known as menu options, have been updated so users can see a distinct visual difference between unselected and selected options.

Usability Improvements

Background branding

You now have the option to brand the background color of your Invisible App™ engagements. This takes the branding look and feel to another level by offering various methods of adding a branded visual.

Text styles /
New font

The new set of text styles provides a built-in hierarchy for all the new headers and labels. Simply type in text for the Page Title, Field Question, etc. and we will show the formatted text using the appropriate text style in Invisible App™. We have increased the font size and updated our default font to Proxima Nova to improve legibility.

Container Card layout

The new container card draws attention to the important information end-users need during an Invisible App™ engagement. The card has a slight opaqueness, allowing the branding color to show through. Also, you now have the option to add a slim gradient bar with your brand color to the container.

Task completion confirmation

A new delightful animation of a checkmark can now be added to the Thank You module to give a confirmation visual up on completion of an engagement .

Blog Post

What is Call Deflection?

IVR Call deflection can revolutionize the way companies manage customer service using limited resources in the post-pandemic, remote work age, but only if they understand it’s true constraints and true potential.

Read How

Payments Processing

Unleash seamless, secure payments processing within minutes

Invisible App now allows for seamless payment collection through integrations with payment processors, simplifying transactions within your automation workflow. Boost completion rates with proactive reminders and ensure a secure, hassle-free payment experience for your customers, all while maintaining PCI compliance and data encryption for enhanced security.

Benefits of Invisible App™

The secure and compliant container is pre-built in Ushur’s drag and drop flowbuilder, but the steps to execute in your process are designed by you to match the needs of each customer experience. Brand and white-label each Invisible App™ use case and serve up data from backend systems with easy API-based integrations.

Built for Speed

Experiences can be created and deployed in less than an hour


No app downloads required for your customers


Offers a secure, encrypted channel for PHI, PII, and financial data

Rich Experience

Supports images, text, voice, video, and location services

Custom Branding

White-labeled, so you can brand your experience

End-to-End Automation

Can be used for inbound and outbound communications

Extensive Integrations

Integrated into your back-end systems for complete automation

Gain Insights

Delivers powerful data analytics to understand your customers

Ready to level up your Customer Experiences?

Explore the Ushur Platform, or contact sales now and start improving and automating customer experiences with incredible self-service options. You can contact us to design a custom solution for your business.

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