SANTA CLARA, Calif., Feb. 17, 2021 (GLOBE NEWSWIRE) -- Ushur, the leading provider of intelligent automation for enterprise customer engagement, today announced that Kashif Mahbub has joined the company as its Senior Vice President of Marketing. Kashif brings more than two decades of experience in building global technology brands and bringing category-defining platforms and products to the enterprise market worldwide.
The move represents a critical step for Ushur as it expands its senior leadership team and scales its growth operations with a focus towards leading the global markets in Intelligent Process Automation (IPA) and enterprise customer experience management.
“I am thrilled to have Kashif’s outstanding talent become part of Ushur’s leadership team at such a critical juncture in our journey,” said Simha Sadasiva, CEO and co-founder at Ushur. “Kashif’s deep experience in category design, global brand development and building high-performance go-to-market functions will play a pivotal role in bringing Ushur’s unique brand of intelligent customer engagement solutions to the global market.”