Health Payer Medicare Engagement

Challenge

• The health plan wanted to increase medicare member engagement through modern, digital channels
• The plan wanted to test whether their medicare population would engage digitally for sales appointment setting
• They also needed to bolster sales appointment attendance rates

Solution

• Deployed Ushur’s Conversational Apps™ and Invisible App™ to deliver a digital app-like experience for enrollment appointment scheduling, proactive reminders and rescheduling
• Immediately saw increased member engagement, appointment attendance and call deflection from contact centers