AI is the broad application of machine learning models trained against historical data in which some behavior was closely measured. Those models can then extrapolate that data into predicted patterns. A specific subset, conversational AI, is a technology that combines natural language processing (NLP) and machine learning (ML) in the packaged form of software such as digital assistants and chatbots with responsive capabilities.
For insurance professionals, there are many benefits of using AI, from risk assessment, underwriting, and real-time pricing data, to speeding up the claims process and enhancing the customer experience. There are also benefits for the company, such as greater efficiency, cost savings, and employee retention.
The top five benefits of AI for insurance companies are:
Whether it’s to get a quote, file a claim, or submit information, communicating with an insurance company can be stressful for your customer. AI helps streamline these traditionally time-consuming processes into a fast and seamless experience.
By intelligently routing customer service requests, insurance staff can focus on high-value interactions for enhanced customer engagement while enjoying less stress and improved morale. For example, using AI during the sales process can improve the close rate by 41%.
An insurance claims process, when handled manually, can take weeks. The standard way involves multiple phone calls and emails to collect essential information, creating a backlog of unsettled claims. With AI-enabled smart bots, claims management can be completed in a fraction of the time. As a result, claimants can be reached more easily with fewer attempts, and this improves efficiency while creating a more satisfying process for customers.
Traditional insurers spend a lot of time fielding phone calls and routing emails to the proper staff member or department. AI frees them to focus on more complex issues as well as more meaningful engagement with your customers.
Ushur delivers the world’s first AI-powered Customer Experience Automation™ platform that has been purpose-built, from the ground up, to intelligently automate entire customer journeys, end to end. Designed to deliver delightful, hyper-personalized customer experiences through rapid issue resolution and unified, omnichannel engagement, Ushur is the first-of-its-kind system of intelligence. It combines Conversational Automation and Knowledge Work Automation in a No-Code, Cloud-native, SaaS platform to digitally transform every step of the complete enterprise customer experience – from Micro-engagements™ to entire customer journeys.
Backed by leading investors including Third Point Ventures, 8VC, Pentland Ventures, Aflac Ventures and Iron Pillar, Ushur’s Customer Experience Automation™ solutions are currently in production at some of the leading insurance providers across the globe including Irish Life, Unum, Aetna, Cigna and Tower Insurance.
