On April 11, 2025, new updates to the Telephone Consumer Protection Act (TCPA) will officially take effect, raising the bar on how businesses must handle opt-out requests — especially over SMS and automated digital outreach.
What’s Changing with TCPA?
The new rules aim to give consumers more flexibility and control over how they revoke consent to receive texts. Key updates include:
- Any reasonable opt-out method is valid: Consumers are no longer required to use specific keywords like “STOP” or “UNSUBSCRIBE.” Any clear request, like “Please remove me” or “Take me off your list”, must be honored.
- Faster processing time: Opt-outs must be honored within a reasonable time to not exceed 10 business days of receipt, which should mean a swift response with the automated methods available today.
- Clarity on two-way texting limitations: If your SMS system doesn’t allow users to reply, you must clearly inform them and provide another way to revoke consent.
How Ushur Keeps You Ahead of the Curve
Since our founding, Ushur has worked closely with highly regulated industries like healthcare, financial services and insurance, focusing on their unique needs and requirements. This is why security and compliance is such a foundational pillar of the Ushur platform.
To ensure organizations stay compliant by the April go-live date, we’ve proactively enhanced our platform to ensure you’re ready with zero disruption to existing and future communications.
Introducing: Intelligent Opt-Out Detection
To meet and exceed the new TCPA compliance requirements, we’ve launched Intelligent Opt-Out Detection — an AI-powered enhancement to our platform that automates how opt-out requests are identified and handled across SMS.
Here’s what’s built in:
- Expanded opt-out keyword support: Supports all standard TCPA-approved keyword variations, including STOP, CANCEL, OPT-OUT, UNSUBSCRIBE, REVOKE and QUIT, to ensure accurate and reliable processing of revocation requests.
- Understands natural language opt-outs: From “Take me off your list” to “I don’t want these anymore,” the system detects intent, even when the message contains emojis, extra spaces, or informal language.
- Basic multilingual support: Detects opt-out intent in common non-English responses for more inclusive outreach.
- Avoids false positives: Messages like “Stop the music!” or “Can I cancel my Uber ride?” won’t mistakenly unsubscribe someone.
- Automatic enablement: No configuration needed — once your environment is upgraded, this protection is already in place.
- Customizable reporting: Includes both standard and customer-specific reports to support audit trails and compliance checks.
Why This Matters
For regulated organizations that rely on digital outreach to keep customers informed, staying compliant needs to be automatic.
Ushur’s approach ensures:
- Your teams stay focused on outcomes, not risk
- Your respondents enjoy a better experience with fewer barriers to opt-out
- Your systems remain aligned with evolving regulatory expectations
Want to Learn More?
If you’re an existing Ushur customer, reach out to your Customer Success Manager to see this feature in action. If you're exploring automation and compliance solutions, we're here to help with pre-built workflows that help organizations realize immediate time-to-value, launching secure and compliant campaigns in weeks, not months.
Compliance isn't optional. With Ushur, it's frictionless. It’s intuitive. It’s foundational.