In the digital era, successful carriers need to reach a vast audience quickly, cheaply, and effectively. With the level of data analysis and insights generation available at our fingertips, insurers need to capitalize and seize opportunities to create competitive advantage. Providing omnichannel personalization can be challenging, so what steps can we take to ensure success?
Our own Meredith Barnes-Cook, Head of Global Insurance at Ushur joins contributors Brent Korte, SVP, Chief Marketing Officer at Ameritas, Melissa Joye, Chief Customer Experience Officer at Farmers Insurance, Scott Steele, VP, Chief Marketing Officer at Church Mutual Insurance Company, S.I. and Tom Warden, SVP, Chief Data Analytics Officer at Employers.
As customer demands and expectations are transforming rapidly, this whitepaper gives you the steps needed to beat your competition, providing the roadmap to successfully develop a data-driven, fully personalized CX.
Here are some insights you can’t miss:
Define what personalization truly means in order to create a best-in-class CXExplore the most frequent and impactful interactions to identify root causes, optimize processes and get a full, well-rounded view of the customer journeyRevolutionize your information collection process to leverage data wisely; gather only the information you need, for the right reasons and use it in the right way
