Enterprises must meet customer demand for quality experiences by being easy to work with, and email is a key pillar supporting that strategy. This eBook guides business leaders through the benefits of designing a customer experience inclusive of email as a channel. Discover why nearly 80% of people communicate with their service providers via email and how insurance, healthcare, and financial services organizations can benefit from further evolving email as a channel.
79% of companies declare email was important to their success in 2020Email is 40x more effective for customer acquisition than Facebook or TwitterCompanies with strong omnichannel engagement strategies retain on average 89% of customers, compared to 33% for companies with weaker omnichannel offerings
