Getting Personal: A deeper understanding of the customer and personalized service is vital to best-in-class customer experience
In the digital era, successful carriers need to reach a vast audience quickly, cheaply, and effectively. With the level of data analysis and insights generation available at our fingertips, insurers need to capitalize and seize opportunities to create competitive advantage. Providing omnichannel personalization can be challenging, so what steps can we take to ensure success?
Our own Meredith Barnes-Cook, Head of Global Insurance at Ushur joins contributors Brent Korte, SVP, Chief Marketing Officer at Ameritas, Melissa Joye, Chief Customer Experience Officer at Farmers Insurance, Scott Steele, VP, Chief Marketing Officer at Church Mutual Insurance Company, S.I. and Tom Warden, SVP, Chief Data Analytics Officer at Employers.
C-Suite Insights To Inform Your Strategy:
As customer demands and expectations are transforming rapidly, this whitepaper gives you the steps needed to beat your competition, providing the roadmap to successfully develop a data-driven, fully personalized CX.
Here are some insights you can’t miss:
Define what personalization truly means in order to create a best-in-class CX
Explore the most frequent and impactful interactions to identify root causes, optimize processes and get a full, well-rounded view of the customer journey
Revolutionize your information collection process to leverage data wisely; gather only the information you need, for the right reasons and use it in the right way
Download the Personalized Customer Experience Whitepaper below
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.