Location Based Services for End to End Customer Engagement In the shipping and logistics industry, the phrase “last mile” describes the final leg of the delivery journey: the step right before a package arrives at your door. The last mile is famously the most expensive and inefficient part of the delivery process. It’s frustrating for…

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Mobile Customer Engagement

Mobile customer engagement rates looking low? You might be a bad texter We’re back with another installment in our SMS tips and bad habits series! To recap, in our last post we covered text messaging best practices around SMS compliance and writing clear, actionable copy. Today we’ll unpack four more do’s and don’ts of running…

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Text Messaging Best Practices

Don’t launch a SMS campaign before brushing up on these text messaging best practices Bad texters: we all know them. Maybe we are them. Bad texters write long, rambling messages. They annoy you with too many emojis or too much punctuation. Or, they’re completely toneless, leaving you wondering if they’re mad. They blow up your…

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